About Us

Water When You Need It

Baseline Inc. was formed in 1998 to deliver on the promise of a new and simpler approach to irrigation management. The Baseline engineers have developed a family of world-class, industry-leading products that include patented soil moisture sensors and two-wire technologies, intelligent irrigation controllers, and powerful central and remote control platforms. These products help today's landscape managers maintain healthier landscapes while reducing water use, labor costs, and management time.

Baseline's Management Team

The Baseline management team includes industry veterans from high-tech and agriculture in addition to the irrigation industry. Collectively, they have over 110 years of technology, engineering, business, and sales management experience. Additionally, Baseline has a set of business and industry advisers who have been very successful in their own business ventures.

Industry Association Affiliations

Baseline is proud to be a member of the following irrigation industry associations:

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The Irrigation Association


The Irrigation Association is the leading membership organization for irrigation companies and professionals. Together with our members, we are committed to promoting efficient irrigation and to long-term sustainability of water resources for future generations.




American Society of Irrigation Consultants


The mission of the society is to enhance the role of the independent professional irrigation consultant as the unbiased advocate of the client. Our responsibility is to provide objective irrigation consulting services in the effective use and management of water and other natural resources.