The Baseline Sales Team


Chris Wright - Vice President of Sales - Baseline
Cell Phone:  801.349.9803
Office Phone:  208.639.8737

Chris is a seasoned irrigation professional who utilizes his extensive knowledge of irrigation efficiency to influence the proper design, implementation, and maintenance of irrigation technologies to promote water management and conservation. His expertise in two-wire technology and associated devices, including soil moisture sensors and flow sensors, is invaluable in today's industry as landscape architects, municipalities and public agencies look for ways to reduce water use in the face of restrictions, regulations and mandates.

Chris previously served as Water Conservation Advisor, Western U.S. for Ewing Irrigation Products, Regional Sales Manager for Walla Walla Sprinkler Co. creator of the MP Rotator, as well as Sales Specialist for Weathermatic and Rain Bird.  

Andy Humphrey - Regional Sales Manager
  Connecticut, Delaware, District of Columbia, Iowa, Illinois, Indiana, Kentucky, Maine, Maryland, Massachusetts, Michigan, Minnesota, New Hampshire, New Jersey, New York, Ohio, Pennsylvania, Rhode Island, Vermont, Virginia (North), West Virginia, Missouri (East), Wisconsin, and Ontario (Canada)

Cell Phone:  208.908.3229
Office Phone:  208.639.8739

Andy brings more than 10 years of experience in irrigation sales.  Before joining the Baseline team, Andy worked as a Regional Sales Manager for Netafim, a leading manufacturer of irrigation controls and drip irrigation systems.  Andy holds a BS degree in Horticulture from Montana State University.

Idral Bowen - Regional Sales Manager
  Virginia (South), Tennessee, Alabama, North Carolina, South Carolina, Georgia, and Florida

Cell Phone:  256.630.0094
Office Phone:  208.639.8742

Idral Bowen has an extensive background in water management sales and technical service. Idral also has broad sales experience with Calsense and Rainbird. He has provided customer service and technical troubleshooting for computer control systems.

Lisa Rienstra - Regional Sales Manager
  California, Nevada, Arizona

Cell Phone:  480.278.3966

Lisa has more than 23 years of experience in irrigation distribution and manufacturing. Over that time she has worked in both sales and product management roles.

Most recently Lisa worked at Ewing Irrigation specializing in Public Agency and Specification Sales. Lisa holds a Bachelors of Science degree from California State Polytechnic, San Luis Obispo.

Tracy Shields - Regional Sales Manager
   Washington, Oregon, Idaho, Colorado, Montana, New Mexico, Utah, Wyoming, SW Canada and Saskatchewan, Canada

Cell Phone:   970.939.6143
Office:  208-323-1634


Tracy brings 33 years of industry experience with significant understanding of irrigation systems, specifically central control with a focus on water conservation. He specializes in municipalities, school districts and other public agencies, ensuring they operate and manage their irrigation systems to their fullest.

Ed Hodnett - Regional Sales Manager
   Texas, Tennessee, Oklahoma, Kansas, Missouri (western), Nebraska, North Dakota, South Dakota, Arkansas, Louisiana

Cell Phone:   512.695.8870

Ed brings more than 30 years of experience in landscape and turf management, with the past 10 years focusing on water conservation and sustainability. He cut his teeth in the Green Industry working in his family's soil testing laboratory, then completed a BS degree in Agronomy & Turfgrass Management from Texas A&M. Ed brings a rare perspective into delivering cost effective solutions for managing water use and improving operational efficiencies for his clients.