The Baseline Sales Team


Jon Peters - Senior Vice President of Sales and Business Development
Key National Accounts, International, Canada, Northern Idaho

Cell Phone:  509.209.0615
Office Phone:  208.639.8735
Email:   jonp@baselinesystems.com

Throughout his 23 years of business leadership experience, Mr. Peters has built a reputation for honest and direct communication, and forward-thinking consultative sales processes.

Jon first joined Baseline in 2005 as an investor. Soon afterwards, he took on the role of Director of Sales and Business Development. Equipped with this glorified title, Jon hit the road as Baseline's only sales guy.

Since those beginnings, Jon has grown and developed the Baseline Sales Team into a highly effective organization.

Before joining Baseline, Jon worked in the Pacific Northwest as a crop consultant and regional operations manager for an international agricultural company. In this role, Jon helped growers in Oregon, Washington, Idaho, Montana, and Western Canada solve plant and water related issues for a diverse range of crops.

Jon has earned a Certified Crop Adviser designation from the American Society of Agronomy and has completed many course studies from Oregon State University, University of Idaho, and Washington State University.


Chris Wright - Director of Sales
Colorado, Oregon, Utah, Idaho, and Washington

Cell Phone:  801.349.9803
Office Phone:  208.639.8737
Email:   chrisw@baselinesystems.com

Chris is a seasoned irrigation professional who utilizes his extensive knowledge of irrigation efficiency to influence the proper design, implementation, and maintenance of irrigation technologies to promote water management and conservation. His expertise in two-wire technology and associated devices, including soil moisture sensors and flow sensors, is invaluable in today's industry as landscape architects, municipalities and public agencies look for ways to reduce water use in the face of restrictions, regulations and mandates.

Chris previously served as Water Conservation Advisor, Western U.S. for Ewing Irrigation Products, Regional Sales Manager for Walla Walla Sprinkler Co. creator of the MP Rotator, as well as Sales Specialist for Weathermatic and Rain Bird.  

John DuBose - Regional Sales Manager
North Dakota, South Dakota, Nebraska, Kansas, Missouri (West), Oklahoma, New Mexico, Arkansas, Louisiana, Mississippi, Hawaii, and Texas

Cell Phone:  214.632.2289
Office Phone:  208.639.8736
Email:   johnd@baselinesystems.com


Andy Humphrey - Regional Sales Manager
  Connecticut, Delaware, District of Columbia, Iowa, Illinois, Indiana, Kentucky, Maine, Maryland, Massachusetts, Michigan, Minnesota, New Hampshire, New Jersey, New York, Ohio, Pennsylvania, Rhode Island, Vermont, Virginia (North), West Virginia, Missouri (East), Wisconsin, and Ontario (Canada)

Cell Phone:  208.908.3229
Office Phone:  208.639.8739
Email:  andy@baselinesystems.com

Andy brings more than 10 years of experience in irrigation sales.  Before joining the Baseline team, Andy worked as a Regional Sales Manager for Netafim, a leading manufacturer of irrigation controls and drip irrigation systems.  Andy holds a BS degree in Horticulture from Montana State University.


Idral Bowen - Regional Sales Manager
  Virginia (South), Tennessee, Alabama, North Carolina, South Carolina, Georgia, and Florida

Cell Phone:  256.630.0094
Office Phone:  208.639.8742
Email:  ibowen@baselinesystems.com

Idral Bowen has an extensive background in water management sales and technical service. Idral also has broad sales experience with Calsense and Rainbird. He has provided customer service and technical troubleshooting for computer control systems.


Dennis Banducci - Regional Sales Manager
  Northern California and Northern Nevada

Cell Phone:  661.978.5325
Office Phone:  208.639.8738
Email:  dbanducci@baselinesystems.com

Dennis comes to Baseline with a comprehensive background in irrigation sales and customer service. Most recently, Dennis specialized in central control sales for Rain Bird in the southern California region. Dennis also trained customers to use their central control systems.

Dennis previously held various sales and management positions with Kern Turf Supply in Bakersfield, California. In these roles, he successfully designed marketing programs, introduced new products, and promoted water conservation.

Dennis was also the co-owner of a landscaping company for a number of years.


Lisa Rienstra - Regional Sales Manager
  Southern California including the counties of Imperial, San Diego, Orange, Riverside, San Bernardino, Los Angeles, Ventura and the southern half of Santa Barbara county. Southern Nevada, and Arizona

Cell Phone:  480.278.3966
Email:  lrienstra@baselinesystems.com

Lisa has more than 23 years of experience in irrigation distribution and manufacturing. Over that time she has worked in both sales and product management roles.

Most recently Lisa worked at Ewing Irrigation specializing in Public Agency and Specification Sales. Lisa holds a Bachelors of Science degree from California State Polytechnic, San Luis Obispo.


Ben Mills - Regional Sales Manager
  Washington, Oregon, Idaho, Montana, and SW Canada

Cell Phone:   971.291.0633
Email:  benmills@baselinesystems.com

Ben grew up in the Pacific Northwest, starting in the industry over two decades ago working on a landscape maintenance crew. He moved up over the years from irrigation tech to irrigation and landscape designer, culminating in a degree in Landscape Architecture from the University of Oregon. He is a licensed Landscape Architect in Florida and holds an MBA from the University of Tampa.


Drew Layton - Regional Services & Support
  Cell Phone:  208.570.5082
Email:  drew@baselinesystems.com

Prior to joining Baseline, Drew learned irrigation while working for a small contractor specializing in water-use reduction, native landscapes, and xerigation. He then went on to hone his customer service skills as a Technical Support Advisor at Apple's call center in Boise, Idaho. Over the past several years, Drew has combined these skills and experience to become a knowlegeable and successful member of the Baseline Support Team.

Drew transitioned from the Support Team to a Sales Account Manager position, and from there to Regional Services & Support based out of Austin, Texas. In his current position, Drew helps customers and distributors succeed with Baseline products.