Our Management Team

Joe Wallace, Chief Executive Officer
Joe Wallace Joe brings over 30 years of software and hardware engineering and management experience to Baseline. Most recently, he served as Director of Engineering at Voxbright Technologies, where he was responsible for the conception, design and deployment of an industry leading Software as a Service (SaaS) platform supporting voice-based accessibility for Microsoft’s Media Room product line. Prior to this, Wallace served in various software management and engineering capacities at Microsoft and ProClarity, a Business Intelligence software solutions provider acquired by Microsoft in 2006.

Jon Peters, Senior Vice President of Sales and Business Development
Jon has become a respected industry expert in efficient irrigation water management practices with a focus on the relationship between plant health and water use.  Jon has over 15 years of experience as a consultant in irrigated agriculture helping to solve plant and water related issues on a diverse range of crops in the US and Canada and has earned a Certified Crop Adviser designation from the American Society of Agronomy.  

Bonnie Wood, Vice President of Manufacturing
 Bonnie brings over 15 years of Operations Management to the Baseline team.  APICS trained, she has a strong background as a successful Scheduler, Strategic Planner and Procurement Specialist.   Bonnie has built a strong and versatile manufacturing team that takes pride in providing quality on-time products to our valued Baseline customers.

Nick Toyn, Vice President of Marketing & Support Services
Before joining the Baseline team, Nick worked for 10 years in the Network Marketing industry.  Most recently, he worked for a billion dollar industry leader as a Senior Regional Manager of Sales and as the Services Category Product Manager.  Nick holds a BS in Business Management, with an emphasis in Sales & Marketing from Brigham Young University.